Dataciders meets Microsoft #2 - In conversation with Sylvia Lohr on the topic of the value chain

How does Microsoft help its customers and partners to optimize the value chain?

This question is the focus of the second episode of our series "Dataciders meets Microsoft". Sylvia Lohr, Go-to-Market Lead for Data & AI and Digital App Innovation at Microsoft, talks to Markus Kottwitz, Senior Partner Manager Microsoft at Dataciders, about this strategic approach.

A central concept here is the MCEM methodology (Microsoft Customer Engagement Methodology). It serves to provide both partners and customers with the best possible support and comprises five central phases:

1. Understanding customer needs - Targeted questions are used to analyze which requirements exist.
2. Developing suitable solutions - Individual approaches are developed together.
3. Implement the solution - The solution is realized either by the partner or with the support of Microsoft.
4. Measuring success - checking whether the defined goals have been achieved.
5. Continuous optimization - findings are used to make further improvements.

Through this structured approach, Microsoft and its partners not only enable technological innovations, but also a targeted optimization of the value chain - a real competitive advantage!

Find out about the benefits of working with Dataciders as a Microsoft Solutions Partner.