Dataciders meets Microsoft #7 – Talking to Sylvia Lohr about quality advantages through designations

Video contribution

November 24, 2025

Why Microsoft awards create real added value for companies

In the latest edition of "Dataciders meets Microsoft," Markus Kottwitz, Senior Partner Manager Microsoft at Dataciders, and Sylvia Lohr, Go-to-Market Lead for Data and AI at Microsoft, shed light on a topic that only becomes relevant at second glance in many companies: the actual benefits of Microsoft Solution Designations and Specializations. The discussion makes it clear that these designations go far beyond mere labels. They show that a certified partner has both in-depth technical expertise and has completed specialized training, and has direct access to advanced knowledge within the Microsoft ecosystem. For customers, this means a high degree of guidance, quality, and support, as well as a comprehensive view of key topics such as data and AI.

If you would like to learn more about the advantages of working with a qualified Microsoft partner, you can find further information on our partner page.

More videos

91 posts
video contribution
video contribution
video contribution