How to maintain independence in a highly competitive market I Series: Data heroes

Video contribution

March 25, 2024

Market knowledge and expertise as the key to independence

In this episode of the "Data Heroes" interview series, Dr. Gero Presser welcomes the founder and managing director of BARC, Dr. Carsten Bange. As a recognized expert in data, analytics, and corporate performance management, Carsten Bange has accompanied numerous organizations on their journey to becoming data-driven companies over the years.

The conversation focuses on the dynamic market for data and analytics software. Together, the two analyze how this constantly changing field is developing, which trends are currently dominant, and what role independent research and consulting firms such as BARC play in this context. Dr. Bange provides a fascinating glimpse behind the scenes of an institute that not only observes the market but also actively shapes it.

A particular focus is on the question of how the increasing use of cloud and SaaS solutions is affecting traditional consulting concepts. Will companies continue to rely on external expertise in the future, or will platforms and automated services increasingly take over these tasks?

We discuss this in the interview:

  • What the market for data and analytics software currently looks like
  • Trends and technologies companies should keep an eye on
  • What role consulting institutes such as BARC will play in the future
  • How organizations can successfully shape the transition to data-driven decision-making

Be inspired by an exchange between two data experts on equal footing—with valuable perspectives on strategy, technology, and tomorrow's market.

About the series:
In the interview series "Data Heroes," host and Dataciders CEO Dr. Gero Presser talks to thought leaders and movers and shakers from the world of data and artificial intelligence. Together, they discuss innovations, challenges, and the future of data-driven organizations.

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